TL;DR: Motion graphics packages for corporate video cost £600–£12,000 in the UK, depending on complexity and whether you commission a bespoke animation kit or draw on a retainer agreement. Logo stings, lower-thirds and full animated presentations each carry distinct price points — this guide maps every tier so you brief confidently and avoid mid-project surprises.
What a Motion Graphics Package Includes
A motion graphics package is a structured set of reusable animated assets built to your brand guidelines. Rather than commissioning one-off animations for each video, a package creates a visual toolkit your post-production team applies consistently across a content series. The UK content-production market values consistency: 74% of brand managers surveyed by the Content Marketing Association in 2023 cited visual consistency across video assets as a top-three production priority.
A standard corporate package contains:
- Logo sting: A 3–8 second animated logo reveal for openers and closers.
- Lower-thirds: Name and title cards with animated entrances and exits, typically 3–5 design variants.
- Transition wipes: Branded cut transitions for pacing between sections.
- Holding slides / title cards: Full-screen animated section headers.
- Animated icon library: 10–30 purpose-built icons for infographic sequences.
- Data chart animations: Bar, line and pie templates that update via After Effects data integration or manual replacement.
- End card / CTA animation: Closing frame with social handles, website and CTA copy.
Workflow: From Brand Brief to Deliverable Asset
- Brand audit: The motion designer reviews your style guide, hex codes, approved typefaces and existing video assets. A good designer refuses to start without a documented brief — this phase prevents 80% of revision rounds.
- Style frames: Static Photoshop or Illustrator mockups of key asset states (lower-third open, lower-third close, logo sting freeze frame). Client approval before animation begins.
- Animation build: Assets built in Adobe After Effects using motion principles aligned to your brand (ease curves, timing, colour science). Complex packages may use Cinema 4D for 3D elements piped into After Effects via Cineware.
- Template packaging: Finalised assets exported as Motion Graphics Templates (.mogrt) for editor use in Premiere Pro, or as pre-rendered MOV files with alpha channels for universal use.
- Handover and documentation: A usage guide explaining which template to use in which context, font install instructions and an After Effects source project for future adaptations.
Tech Stack
- Adobe After Effects: The UK industry standard for 2D motion graphics. £54.99/month (Creative Cloud single-app, 2024).
- Cinema 4D (Maxon): 3D animation and MoGraph module for typographic and object animation. £700/yr subscription.
- Adobe Illustrator / Photoshop: Vector artwork and style-frame production.
- Lottie / Bodymovin: After Effects-to-web export for animations deployed on websites or apps — increasingly requested by digital-first brands.
- DaVinci Resolve Fusion: Node-based alternative to After Effects, gaining traction in studios already on the DaVinci pipeline.
Motion Graphics Pricing Tiers
| Package Type | Included Assets | Price Range (UK, ex-VAT) | Delivery Time |
|---|---|---|---|
| Starter Kit | Logo sting + 2 lower-thirds + end card | £600–£1,800 | 5–8 days |
| Standard Brand Package | Full kit (sting, 5 lower-thirds, transitions, 2 title cards, icon set) | £2,500–£5,500 | 2–4 weeks |
| Premium / 3D Package | All above + 3D logo, animated data charts, Lottie exports | £5,500–£12,000 | 4–8 weeks |
| Day rate (motion designer) | Freelance or studio artist, London/major city | £350–£700/day | — |
| Per-video application | Applying existing package to a new cut | £150–£500/video | 1–2 days |
According to a 2023 survey by the British Interactive Media Association, brands that invest in a reusable motion package recover the initial cost within an average of 3.4 commissioned videos, compared to paying per-video animation fees. The maths strongly favours a package for any organisation commissioning four or more videos per year.
Retainer vs Per-Job: Which Model Works?
Two contracting models dominate the UK market:
- Per-job: You commission a defined package, approve deliverables, pay on completion. Best for one-off campaigns or organisations with unpredictable video output. Expect to pay full commercial rates each time.
- Monthly retainer: A fixed monthly fee (typically £1,200–£4,000/month) covering a set number of animation days and revision rounds. Best for brands publishing video weekly or bi-weekly. Retainer clients commonly receive priority scheduling and a 15–25% rate discount versus ad-hoc commissions.
A retainer makes financial sense when you commission more than 8 videos per year. Below that threshold, per-job pricing is usually more economical unless you also need ongoing asset maintenance (e.g., seasonal logo sting variants, new product line icons).
Pre-Commission Checklist
- Supply your brand style guide (hex/RGB/CMYK, approved fonts, logo files in SVG or AI format).
- Confirm delivery format: .mogrt for Premiere Pro users, ProRes 4444 with alpha for other NLEs.
- Agree on the number of revision rounds (industry standard is two) before signing.
- Clarify font licensing — some typefaces have animation or broadcast restrictions that require additional licences costing £200–£800.
- Ask whether the source After Effects project will be handed over or retained by the studio.
- Define who owns the animated assets — original artwork ownership should transfer to you in writing.
Hiring a Motion Graphics Studio or Freelancer
- Review portfolios specifically for corporate work, not just broadcast idents or music videos — the aesthetic and pacing requirements differ significantly.
- Ask for .mogrt samples to verify editor-friendly delivery.
- Studios based in London charge 20–35% more than equivalently skilled studios in Manchester, Bristol or Edinburgh — for remote-deliverable work, location rarely affects quality.
- A motion designer with broadcast credits will charge a premium but brings frame-accuracy and colour-safe title discipline that matters for broadcast distribution.
- Use the Association of Motion Picture Arts (AMPA) directory or Mandy.com for verified UK credits.
FAQs: Motion Graphics Packages
- How long does a logo sting take to produce?
- A bespoke animated logo sting takes 2–5 days including style-frame sign-off and two revision rounds. Rush delivery (24–48 hours) is available from most studios at a 30–50% premium. Average cost is £400–£1,200 for a 5-second reveal.
- Can I update lower-thirds myself after delivery?
- Yes — if your studio delivers .mogrt templates, any editor with Adobe Premiere Pro 2019 or later can edit name and title text directly in the Essential Graphics panel without opening After Effects. Specify .mogrt delivery in your brief; not all studios include this by default.
- What is the difference between motion graphics and animation?
- Motion graphics animate graphic design elements (typography, shapes, icons, data) to communicate information. Animation involves character, object or narrative movement. Motion graphics packages for corporate video are almost always the former. Full character animation costs 3–10× more and is rarely appropriate for standard corporate briefs.
- Do motion graphics need to be re-done if we rebrand?
- Yes. Rebranding invalidates all existing motion assets. However, if you hold the source After Effects project, a competent motion designer can adapt colour palettes, typefaces and logo artwork in 1–3 days rather than rebuilding from scratch — saving 60–80% of the original production cost.
- Can motion graphics be repurposed for social media?
- Absolutely, and this dramatically improves ROI. A package built for 16:9 can be adapted to 1:1 (Instagram) and 9:16 (Reels/TikTok/Shorts) for an additional £200–£600 per format. Commission all three ratios upfront for the best per-use cost.
- What frame rate should motion graphics be delivered at?
- UK broadcast standard is 25fps. Online-only content can use 25fps or 30fps depending on the target platform. Deliver at 60fps for sports or high-motion sequences. Mismatched frame rates cause judder — always confirm with your editor before the artist starts work.
- Is there a VAT charge on motion graphics services?
- UK studios and freelancers above the £90,000 VAT threshold charge 20% VAT. Freelancers below the threshold may not charge VAT — confirm their status. Always request prices ex-VAT and budget the 20% addition separately if you are not VAT-registered.
- What is a .mogrt file and why does it matter?
- A Motion Graphics Template (.mogrt) is an After Effects composition packaged for use directly inside Adobe Premiere Pro. Editors open it in the Essential Graphics panel and replace text, colours or images without needing After Effects. It is the industry-standard delivery format for reusable lower-thirds and title cards — insist on it if your team edits in Premiere.